9/27/2013 Building Websites Optimized for All Platforms

Other articles by:Niti Niti

Today Web is accessible almost everywhere.  PCs, laptops, tablets, smart phones and more allow accessing content anywhere and anytime. It shows a need to display and optimize content to different platforms. How to optimize websites for different platforms is a comment SEO question.

We recommend keeping things simple by proposing the “one URL per content item” strategy. For each website, instead of having different URLs per platform (one URL for desktop, another for mobile devices, etc.), our feedback is that producing fewer variations of URLs will benefit you by avoiding underperforming results. When content is only duplicated for mobile searchers, it makes sense to reformat it with responsive design in mind rather than break out the content on a separate URL.

To build, maintain and continually update a second site, such as a mobile version of your normal website, often adds up additional cost each year.

By using one URL for the same content for all platforms, you will have the following benefits:

  1. You have more ranking signals coming to this URL. The majority of mobile URLs do not have inbound links from other websites as people do not link to mobiles URLs like they link to regular web URLs.
  2. This is also less search engine crawler traffic coming to your web servers, which is especially useful for large websites.
  3. Less work (and potentially less cost) building, updating and maintaining a stand-alone mobile-focused website.


Now that you have a single URL for each piece of your content, how do you optimize your website for different platforms?

  1. By performing client browser detection (user agent), you can still optimize the display for the device your customers are using.
  2. Always try to avoid cloaking

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