9/26/2013 Pushing for Google+

Other articles by:Niti Niti

Google is challenging Facebook by requiring people to use the Google+ social network. The result is that people who create an account to use Gmail, YouTube and other Google services are also being set up with public Google+ pages that can be viewed by anyone online.

Both Facebook and Google make the huge bulk of their revenue from selling ads. But Facebook can tie people's online activities to their real names. Also, it knows who those people's friends are. Google wants to obtain this kind of information and target people with more relevant (and therefore, more profitable) ads.

Google began requiring use of Google+ profiles to write reviews to improve the quality of the critiques, which was lower when people were able to leave reviews anonymously. The change also allows people to see reviews by their friends.  More integration is coming every day.  This initiative shows desperate attempt to catch up to Facebook.  

Links to Google+ also appear in Google search-engine results involving people and brands that have set up a Google+ account.

The integration has helped increase Google+ usage. Last month, 235 million people used Google+ features—such as clicking on a "+1" button, similar to Facebook's "Like" button—across Google's sites, up from 150 million in late June.

Users' Google+ profile pages typically include their real names and they can add additional details. By default, the page is public and will turn up in a Google search. It is possible, however, to change the setting so that the page doesn't show up in search results. There is also a way for people to deactivate or delete their Google+ accounts.

Google encourages account holders to use Google+ to share photos and thoughts with friends or other Google+ users who share their interests. Integrating Google+ with the rest of Google services helps users gather more information about apps, businesses, websites, and products.  Although Google doesn't reveal a user's name to advertisers, Google uses information about the person's Web visits and interests to help marketers target ads more accurately,

Since Google+ made its debut in mid-2011, Google has had limited success getting people to spend time directly on the Google+ site. Research firm comScore Inc. a year ago estimated that Google+ users spent an average of three minutes on the site each month, versus more than 400 minutes for the average Facebook user.

Rated 3.43, 7 vote(s). 




Excellent article

Google is pushing hard to catch Facebook but it is too late

12/27/2013 8:39:29 PM
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